The huge success of ‘3 Idiots’ has rubbed on to Sharman Joshi big time. The actor who played one of the three ‘idiots’ college boys in the blockbuster hit, has now joined the league of Shah Rukh Khan, Priyanka Chopra, Saif Ali Khan and Kareena Kapoor.
Since the past few days, no commercial break on any channel, breaks without one of Sharman’s six interesting ads. He has two big brands by his side now. Nokia, which has had Shah Rukh and Priyanka endorse its handsets and Airtel, which has had Shah Rukh, Saif and Kareena in their ads in the past, have roped in Sharman as their latest endorser.
With his great looks and cute expressions, Sharman is carrying on with his 3 Idiots’ college guy image in one Nokia and 5 Airtel advertisements. And the actor is quite kicked about it. Talking to us about his new endorsements, Sharman said, “Of course it is the ‘3 Idiots’ effect. These corporate guys and advertising agencies do a lot of research before zeroing in on a face. They need someone who is popular amongst their target audience. I feel great that they chose me.” Read more…
