Bollywood superstar Shah Rukh Khan inaugurated the FICCI Frames – a three-day mega media and entertainment industry event – in Mumbai on Tuesday.
Apart from Shah Rukh, Maharashtra Chief Minister Ashok Chavan, Bollywood actress Katrina Kaif, renowned directors Yash Chopra and Karan Johar were present on the occasion.
This year the event is going to focus on piracy, proliferation of Indian films to new avenues, better collaboration with foreign films, new formats, and more.
King Khan enlisted the challenges ahead if Indian film industry aspired to reach wider global audience.
“I think we will have to work on screenplay, discipline and organisation and technology, these three things together. Only then actually Hollywood will offer us their full distribution platform because they will know that the film is in format that world understands,” said Shah Rukh Khan. Read more…
