Shah Rukh Khan, the star attraction of the FICCI FRAMES 2010, held out a three-fold prescription for globalisation of Bollywood films by learning for Hollywood the screenplay writing techniques, visual effects knowhow, and the discipline and organisation in doing film business.
In his keynote address at the inaugural session of FICCI FRAMES 2010, Khan cautioned that “Learning Hollywood screenplay and technology is not about losing the intrinsic quality of our stories. We have to maintain our own cinematic individuality.”
He called for the formation of alliances with Hollywood to help the Indian film industry nurture its potentially different story format, the drama- musical format, and “make us travel around the world.” Read more….
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