Producers these days are spending more on marketing than ever before. Srategies are getting as experimental and innivative as the film subjects. The more you promote a film, the better it’s chances at the b-o. Customised marketing strategies are the order of the day.
When marketing genius Aamir Khan is at work, one can expect a blitzkrieg. The actor known for his perfectionist ways is ready with 3 Idiots and the team is leaving no stone unturned to make sure that the film receives maximum exposure. Beginning with the butt chairs that have been set up at leading multiplex chains across the country, the actor is doing a host of other activities to promote his film. Read more…
