The writing was on the wall for about a month and we had been highlighting the fact time and again about how Santoshi’s AJAB PREM KI GHAZAB KAHANI would embark on a good start and prove more than a handful for the Bhandarkar directed JAIL. Unfortunately the people who were associated with JAIL failed to read the signals and did not up the ante in a proper manner, and continued with their uni-directional promotion of the Neil and Mugdha starrer. The emphasis was to focus on the ‘necessary’ bold Neil scene, while at the same time trying to underplay the allegation that it was deliberate and for publicity.
On the other hand Tips head honcho, Ramesh Taurani, spared no efforts to highlight the fact that his youthful AJAB PREM KI GHAZAB KAHANI was a madcap though innocent rom com that had no pretentions about exposing something dark about the society. In a nut shell the audience knew that APKGK was a full on entertainment time pass flick, aimed mainly at the college gang. And did he succeed? Read more…
